Media coverage of Brand Aid initiatives, including Product (RED)
Udviklingsbistand til os selv (in Danish). Djøf Bladet, 21 September 2011.
‘Red verden mens du shopper’ (in Danish). Tænk (the magazine of the Danish Consumer Council), Issue 210, September 2011.
‘RED: Save Dying Africans by Consuming More Useless Crap’. Pete Larson, 2 September 2011.
Shoppen für Afrika (in German). Welt-Sichten, June 2011.
Shop dig hellig med Bono og Helena (in Danish). Ekstra Bladet, 28 June 2011.
Ud og gøre godt sammen med Helena (in Danish). Weekendavisen, 10 June 2011.
Det sku’ være så godt og så’ det faktisk skidt (in Danish). Politiken, 17 May 2011.
On the pitfalls of celebrity do-gooding. The Globe and Mail, 9 April 2011.
Jeffrey Sachs’ $200 Billion Dream. Vanity Fair, July 2008.
Harper risks tainting legacy by ignoring Africa: Bono. CBC News, 18 June 2008.
“This Is Not Charity”. The Atlantic (300), October 2007.
The trouble with buying for a cause. Maclean’s Magazine, 26 march 2007.
The Big Question: Does the RED campaign help big Western brands more than Africa? Independent, 9 March 2007.
Citizen Bono Brings Africa to Idle Rich. New York Times, 5 March 2007.
Costly RED Campaign Reaps Meager $18 Million. Advertising Age, 5 March 2007.
The RED Brigade. Promo Magazine, 1 January 2007.
Now charity staff hit at cult of celebrity. The Observer, 26 November 2006.
Want to Help Treat AIDS in Africa? Buy a Cellphone. The New York Times, 4 October 2006.
The business of HIV/AIDS. The Lancet (368, no. 9534), 5 August 2006.
Brad, Angelina and the rise of ‘celebrity colonialism’. Spiked Online, 30 May 2006.
The sex appeal of red. The Sunday Times, 26 February 2006.
For Bono, Star Power with Purpose. Bloomsberg Businessweek, 27 January 2006.
View from Davos: Bono marketing his red badge of virtue. Daily Telegraph, 27 January 2006.
Bono bets on Red to battle Aids. BBC News, 26 January 2006.